Fergie - M.I.L.F. $ (Official Music Video) - YouTube Who is being represented? The video entitled "Milf money" (standing for Mother I'd Like To Follow) has been used to represent rich middle aged white women with children as role models for younger women and girls. How are they being represented? While the music video is supposed to be one of empowerment for the women, the skimpy outfits and innuendos imply that they are being used as sexual objects to appeal to men. What is the impact and message of this? The impact of this message on the audience is far from the empowerment they were aiming for. instead the message is that it is okay for the older women to be fetishised and used to target a wider male audience . What are the binary opposites in this video? One opposition that can be see in the video is the empowering message that is meant to be sent by the famous mum's in the video and the sexual imagery seen throughout the music video. Is the video c