Exam prep (IMPORTANT!!!!!)

Hegemony- The political, economic, or military predominance or control of one state over others.

Polysemy- The coexistence of many possible meanings for a word or phrase.

Negotiation- The way that the audience find meaning from the media piece and are able to discuss the different ways in which it can be viewed.

Intertextuality- The interconnection between similar or related works of literature that reflect and influence an audience's interpretation of the text.

Ideology- A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy.

Planning how to answer exam questions:

Read the question and understand what it is asking of you. (Underline the key terms to help)
What is your first reaction to the question/ source
Plan- spew up everything you can say about this on to the page
Introduction- definition of key terms, argument, context (DAC)
Discuss key scene one

"In the 21st century it is essential for TV shows to offer multiple meanings- evaluate this claim with reference to Les Revenants."

Knee jerk reaction- Yes! it is essential for TV shows such as Les Revenant to offer multiple meanings.

Argument- In order to reach a larger audience, but in particular a devoted cult audience.

DAC- Multiple meanings is is a term used to describe when two or more explanations can be derived from one media product. This term has been used in the 2014 TV show directed by Adam Zucker entitled Les Revenants.

Comments

Mock Exam Questions

Past Paper Questions. https://lr-media.blogspot.com/2018/10/key-assessment-one.html Long Road mock exam January 2018 A-level media studies key assessment 1 Time allowed – 90 minutes Please answer BOTH questions. Component 1A – Media language and representation Media language Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider: • How meaning is created through intertextuality or referential codes • How audiences may respond to and interpret media language • The potential multiple meanings of these adverts [30] This poster, from Kiss Of The Vampire, depicts two vampires, one male and one female, attacking two people while bats fly behind them. In the poster we can see a perfect example of Richard Dyer's theory of stereotypes which states that: Stereotypes are used in media products as a short cut for producers who want to represent

Zoella- Audience (Clay Shirky- End Of An Audience)

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Representation In Attitude

How far are the representations constructed in the set texts of Zoella and Attitude stereotypical? -Underline key terms -Define key terms Stereotypes- A construction of ideas surrounding a person or a group that has been widely accepted by society. these are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions is implemented. This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience- intellectually and globally. LGBTQ+ stereotypes The representation of the LGBT community is often narrow and stereotypical Gay men are often represented as camp, effeminate, theatrical or flamboyant, functioning as visible Markers of differences in relation to heter

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