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Specialised industry  Huge expenditure in resources  Much higher RRP (Recommended Retail Price) Significantly longer length A dedicated core target audience Multiplayer platforms Assassins Creed 3: Liberation published by Unisoft in 2012 for the playstation vita Pegi is the regulator of video games and gives them an appropriate age rating Representation of different ethnicities  Representation of different social classes  Violent fight scenes  Women are represented as the protagonist  Phrases such as "all new missions" "upgraded levels and environments" "refined game play" "a true HD experience"  Action shots  Dialog between the characters Cinematic trailer  The game wants to target a specialised and generalised audience Music used in the trailer is dramatic and builds as the trailer progresses  Scenes in the trailer looks very different to actual game play in order to make it more dramatic Familiar scenes will help t

COMPONENT ONE A MEDIA LANGUAGE For this question. You should refer to the Pantene Pro-V shampoo print advert, which can be found overleaf 1) Explore how media language combines to create meaning in this advert [15] [Thirty minutes] COMPONENT ONE B INDUSTRY AND AUDIENCE 2) Define what you believe the term ‘digitally convergent media’ to mean [2] [two minutes] In Question 3, you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts. 3) Explore how the radio industry addresses the needs of both mass and specialised audience. Make reference to Late Night Women’s Hour. [12] [Twelve minutes] COMPONENT TWO TELEVISION 4) Explore how the producer of Humans uses representations to position its audiences [15] [Twenty five minutes] MAGAZINES 5) Stuart Hall suggests that it is possible for audiences to “[decode] within the negotiated version” of the prod

MEDIA LANGUAGE 1 - Semiotics - Roland Barthes (advertising, music videos, newspapers, magazines, online media) • Media products communicate a complex series of meanings to their audiences through a range of visual codes and technical codes. These codes can broadly be divided in to proairetic, symbolic, hermeneutic, referential, and so on. • After many years of codes being repeated, their meaning can become generally agreed upon by society. For example, a scar on the face of a character can function as a hermeneutic code, indicating to the audience that they are ‘the villain’. Key work –  Image, Music, Text  2 - Narratology - Tzvetan Todorov  (television) • Todorov's theory of narrative equilibrium is based around a three act structure. Firstly, a state of balance or equilibrium is established. This balance is disrupted or broken in some way, which leads to a liminal period or period of disruption. This second stage typically takes up the majority of a narrative. Finally,

How has the show changed since its inception? the show has changed by discussing more controversial topics at a later hour rather than discussing how a housewife can be better at her role at a time that would ft around her "womanly jobs" How does woman’s hour reflect the BBC’s values and beliefs? It shows that the BBC want to give women a platform to express themselves through without the interference of men.  In a letter to The Daily Worker, in 1946, a Mrs Bridget Long wrote: “The programme is much too patronising. What women want is a programme to compensate us for being tied to our domestic chores, to help us keep in touch with the world outside, whether it’s books, films, politics or other countries.” Subsequently, it was noted “There was a feeling among many listeners that they were being patronised by the BBC and that both the material and the style of presentation appeared to be directed at adolescents, not grown women.” ( Via The Telegraph)  How have dig

Stuart Hall- Audience Theory Preferred reading: How the producer wants the audience to view the media text. Audience members will take this position if the messages are clear and if the audience member is the same age and culture; if it has an easy to follow narrative and if it deals with themes that are relevant to the audience. Negotiated reading: This is when a member of the audience partly agrees with part of the product. e.g Film, documentary, TV programme.  Oppositional Reading  – This is when the audience are in complete disagreement with the product's message or setting. Oppositional reading: When the audience rejects the preferred  reading , and creates their own  meaning  for the text. This can happen if the media contains controversial themes that the audience member disagrees with. LNWH Virginity And The Pill What audience is this targeting?  This radio show is aimed at young people because all of the discussions are based around them, their thoughts and their

Radio- Audience And Industry  Radio is all audience and industry based and has nothing on representation or media language.  Late night women's hour (LNWH) is a radio spin off from the long running BBC radio 4 daily magazine programme called woman's hour.  How does LNWH meet the needs of it's audience? the show discusses trends, social media and other cultures in an informal fashion.  Who is the target audience for this programme? Middle aged women who are middle class to upper class.  What regulatory issues arise from this particular episode? The radio show stereotypes Danish people. As well as this, the show is live so the producers are unable to regulate what the hosts and guests say.  Why does the BBC broadcast this show? the BBC want to broadcast this show because it is an all female show which gives the audience the idea that the BBC want to produce more all female shows in order to support feminism.  The Truth About Women's Bodies