COMPONENT ONE A
MEDIA LANGUAGE
For this question. You should refer to the Pantene Pro-V shampoo print advert, which can be found overleaf
1) Explore how media language combines to create meaning in this advert [15] [Thirty minutes]
COMPONENT ONE B
INDUSTRY AND AUDIENCE
2) Define what you believe the term ‘digitally convergent media’ to mean [2] [two minutes]
In Question 3, you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.
3) Explore how the radio industry addresses the needs of both mass and specialised audience. Make reference to Late Night Women’s Hour. [12] [Twelve minutes]
COMPONENT TWO
TELEVISION
4) Explore how the producer of Humans uses representations to position its audiences [15] [Twenty five minutes]
MAGAZINES
5) Stuart Hall suggests that it is possible for audiences to “[decode] within the negotiated version” of the producer’s ideology, and to acknowledge “a mixture of adaptive and oppositional elements”.
To what extent can audiences negotiate and interpret the set editions of Woman and Adbusters in different ways? Make reference to Hall’s reception theory. [30] [Fifty minutes]
MEDIA LANGUAGE
For this question. You should refer to the Pantene Pro-V shampoo print advert, which can be found overleaf
1) Explore how media language combines to create meaning in this advert [15] [Thirty minutes]
COMPONENT ONE B
INDUSTRY AND AUDIENCE
2) Define what you believe the term ‘digitally convergent media’ to mean [2] [two minutes]
In Question 3, you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.
3) Explore how the radio industry addresses the needs of both mass and specialised audience. Make reference to Late Night Women’s Hour. [12] [Twelve minutes]
COMPONENT TWO
TELEVISION
4) Explore how the producer of Humans uses representations to position its audiences [15] [Twenty five minutes]
MAGAZINES
5) Stuart Hall suggests that it is possible for audiences to “[decode] within the negotiated version” of the producer’s ideology, and to acknowledge “a mixture of adaptive and oppositional elements”.
To what extent can audiences negotiate and interpret the set editions of Woman and Adbusters in different ways? Make reference to Hall’s reception theory. [30] [Fifty minutes]
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