The Hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences. In Nazi Germany in the 1930's and during World War 2 films were used to 'inject' propaganda ideas promoting the Nazi cause to the German audience.
To what extent does Assassins Creed III: Liberation present a threat to the audience both targeted and secondary?
The target audience will be used to the violent images seen in the game because they are usually loyal fans to the brand and will have played similar games before. where as the secondary audience might not be as used to the violence because they have not played games similar to this before.
The Bobo Doll Experiment
The doll that was used in the experiment was intended to be hit and bounce back up again which could suggest that the toy is supposed to be hit and kicked by the children and they were simply being playful rather than violent.
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Merchandise, including soundtrack CDs and T –shirt
Draw up a detailed pen portrait for the target audience for Assassin's Creed III: Liberation. Think age, gender, class, lifestyle, cultural capital…
Younger male audience. Middle/upper class because the games console, the game and the merchandise of the game is all very expensive.How does Assassin's Creed III: Liberation attract/target its audiences (primary and secondary, niche ('core') and generalised ('casual'?) ?
The product is able to keep it's core fanbase because they have loyal fans and the main features of the game very rarely change. They are also able to target a secondary audience by changing the main character from a male to a female.
To what extent does Assassins Creed III: Liberation present a threat to the audience both targeted and secondary?
The target audience will be used to the violent images seen in the game because they are usually loyal fans to the brand and will have played similar games before. where as the secondary audience might not be as used to the violence because they have not played games similar to this before.
The Bobo Doll Experiment
The doll that was used in the experiment was intended to be hit and bounce back up again which could suggest that the toy is supposed to be hit and kicked by the children and they were simply being playful rather than violent.
Posters
Banner ads
Promotional trailers
Videos of events
https://youtu.be/iTO8a-iEhtgReviews
Print adverts
Merchandise, including soundtrack CDs and T –shirt
Draw up a detailed pen portrait for the target audience for Assassin's Creed III: Liberation. Think age, gender, class, lifestyle, cultural capital…
Younger male audience. Middle/upper class because the games console, the game and the merchandise of the game is all very expensive.How does Assassin's Creed III: Liberation attract/target its audiences (primary and secondary, niche ('core') and generalised ('casual'?) ?
The product is able to keep it's core fanbase because they have loyal fans and the main features of the game very rarely change. They are also able to target a secondary audience by changing the main character from a male to a female.
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