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Analysing Adverts.

Print Advert 1:
The creator of this advert has used a lower angle shot to make the model appear to be taller. This appeals to the viewer because she looks powerful and strong. The lighting in this image is warm and soft, evoking the feeling of calmness and safety for the viewer. The colours of this advert have been strategically selected to compliment each other in order to be ascetically pleasing to the audience. The photograph has been edited in a way that makes the woman's hair seem to glow, this has been done to sell an image of beauty that goes along with purchasing the bag. The idea of beauty that is being used to sell this product is also shown in the clothes that the model is wearing. The short black dress is revealing and follows a stereotype for women beauty. the way that the model is clutching the bag suggests that it is precious to her. this is supported by the way she is gazing into the camera. The setting has been selected for it's lack of colour. This is to make the bright colours on the model's clothes stand out and show the audience that she is making a bold statement with the bag. 


Print Advert 2:
The face on camera angle has been used for this advert in order to create a personal connection between the model and the audience. The lighting in this advert is darker so that the light green bag stands out more. The colours in the advert have been selected based on the stereotype that women like pink. This is backed up by the use of the flowers in the background, which have been used to give the advert a more feminine feel. The flowers and feminine colours have been combined with a beautiful model in order to appeal to a female audience, enticing them to purchase the bag. Although the audience can not gain any information from what the model is wearing they are given the feeling that she is seductive because of the way she is looking at the camera, appealing to women because they believe that they can gain the same feeling if they purchase the bag. The background has been used to contrast against the woman's bag. This makes a bold statement and draws the viewers attention to the bag that is being advertised.





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