Skip to main content

Analysing Adverts.

Print Advert 1:
The creator of this advert has used a lower angle shot to make the model appear to be taller. This appeals to the viewer because she looks powerful and strong. The lighting in this image is warm and soft, evoking the feeling of calmness and safety for the viewer. The colours of this advert have been strategically selected to compliment each other in order to be ascetically pleasing to the audience. The photograph has been edited in a way that makes the woman's hair seem to glow, this has been done to sell an image of beauty that goes along with purchasing the bag. The idea of beauty that is being used to sell this product is also shown in the clothes that the model is wearing. The short black dress is revealing and follows a stereotype for women beauty. the way that the model is clutching the bag suggests that it is precious to her. this is supported by the way she is gazing into the camera. The setting has been selected for it's lack of colour. This is to make the bright colours on the model's clothes stand out and show the audience that she is making a bold statement with the bag. 


Print Advert 2:
The face on camera angle has been used for this advert in order to create a personal connection between the model and the audience. The lighting in this advert is darker so that the light green bag stands out more. The colours in the advert have been selected based on the stereotype that women like pink. This is backed up by the use of the flowers in the background, which have been used to give the advert a more feminine feel. The flowers and feminine colours have been combined with a beautiful model in order to appeal to a female audience, enticing them to purchase the bag. Although the audience can not gain any information from what the model is wearing they are given the feeling that she is seductive because of the way she is looking at the camera, appealing to women because they believe that they can gain the same feeling if they purchase the bag. The background has been used to contrast against the woman's bag. This makes a bold statement and draws the viewers attention to the bag that is being advertised.





Comments

Post a Comment

Popular posts from this blog

Mock Exam Questions

Past Paper Questions. https://lr-media.blogspot.com/2018/10/key-assessment-one.html Long Road mock exam January 2018 A-level media studies key assessment 1 Time allowed – 90 minutes Please answer BOTH questions. Component 1A – Media language and representation Media language Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider: • How meaning is created through intertextuality or referential codes • How audiences may respond to and interpret media language • The potential multiple meanings of these adverts   [30] This poster, from Kiss Of The Vampire, depicts two vampires, one male and one female, attacking two people while bats fly behind them. In the poster we can see a perfect example of Richard Dyer's theory of stereotypes which states that: Stereotypes are used in media products as a short cut for producers who want to repre...
Post a Comment
Read more

Zoella- Audience (Clay Shirky- End Of An Audience)

Zoella- Audience Zoella's target audience: Gender: Female Age: 7-13 Ethnicity: White, English Social-economic status: Middle class Zoella does not have a mass audience as she targets a niche audience, a specific group of people.  Emotive content- the show appeals to its female audience through narratives that engage with subject matter emotionally. Zoella continuously tells us how she 'feels' about the problems she faces. Zoella foregrounds stereotypical female based activities in her presentation: fashion, make-up, relationships. Costume stereotypically feminine- feminine colour palette deployed in mise-en-scene use of pets and pet orientated references (stereotypical little dog). Presenter constructs a version of ideal beauty- highly stylised, lot of make-up, attention pain to outfits. Intimate confessional tone- creates a female character. A quiet/ passive presentation style that fits with the target audience's expectations and female pres...
Post a Comment
Read more

Exam prep (IMPORTANT!!!!!)

Hegemony- T he political, economic, or military predominance or control of one state over others. Polysemy- T he coexistence of many possible meanings for a word or phrase. Negotiation- The way that the audience find meaning from the media piece and are able to discuss the different ways in which it can be viewed. Intertextuality- T he interconnection between similar or related works of literature that reflect and influence an audience's interpretation of the text. Ideology- A  system of ideas and ideals, especially one which forms the basis of economic or political theory and policy. Planning how to answer exam questions: Read the question and understand what it is asking of you. (Underline the key terms to help) What is your first reaction to the question/ source Plan- spew up everything you can say about this on to the page Introduction- definition of key terms, argument, context (DAC)  Discuss key scene one "In the 21st century it is essential for...
Post a Comment
Read more