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Component one- Media products, industries and audiences (week 1)

Key Theory 1- Roland Barthes Semiotics.
  • Anything that can have a meaning.
  • The thing that creates meaning.
  • The meaning that is created.
E.g. A tree can have a meaning of growth and progression.

 Codes:
  • Hermeneutic codes. (Enigma) something within a media product which creates mystery or suspense.
  • Proairetic code. (Action code) something within a media product will happen.
  • symbolic code. something within a media product that creates a deeper meaning for the audience.
Textual analysis- Studying a media product and suggesting ways the media language creates meaning for the audience. 

when conducting a textual analysis it is always better to voice your opinion no matter how vague it may be. this is because 

Tool guide for textual analysis:
Z-line- (Z-pattern advertising constructs advertisements based on the theory that people will scan images from left to right.)

 Rule Of Thirds- (The rule of thirds is a "rule of thumb" or guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs.)

 Headings and Subheadings- (A heading is the title of a piece of written work. A subheading is a title of a subdivision of a written piece.)

Serif font- (A serif is a small line attached to the end of a stroke in a letter or symbol.)

Sans-Serif Font- (A typeface without serifs is called sans-serif)

Lexis- (The level of language consisting of vocabulary, as opposed to grammar or syntax.) 

Mode of Address-(Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in text.)




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