Skip to main content

Component one- Media products, industries and audiences (week 1)

Key Theory 1- Roland Barthes Semiotics.
  • Anything that can have a meaning.
  • The thing that creates meaning.
  • The meaning that is created.
E.g. A tree can have a meaning of growth and progression.

 Codes:
  • Hermeneutic codes. (Enigma) something within a media product which creates mystery or suspense.
  • Proairetic code. (Action code) something within a media product will happen.
  • symbolic code. something within a media product that creates a deeper meaning for the audience.
Textual analysis- Studying a media product and suggesting ways the media language creates meaning for the audience. 

when conducting a textual analysis it is always better to voice your opinion no matter how vague it may be. this is because 

Tool guide for textual analysis:
Z-line- (Z-pattern advertising constructs advertisements based on the theory that people will scan images from left to right.)

 Rule Of Thirds- (The rule of thirds is a "rule of thumb" or guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs.)

 Headings and Subheadings- (A heading is the title of a piece of written work. A subheading is a title of a subdivision of a written piece.)

Serif font- (A serif is a small line attached to the end of a stroke in a letter or symbol.)

Sans-Serif Font- (A typeface without serifs is called sans-serif)

Lexis- (The level of language consisting of vocabulary, as opposed to grammar or syntax.) 

Mode of Address-(Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in text.)




Comments

Post a Comment

Popular posts from this blog

Zoella- Audience (Clay Shirky- End Of An Audience)

Zoella- Audience Zoella's target audience: Gender: Female Age: 7-13 Ethnicity: White, English Social-economic status: Middle class Zoella does not have a mass audience as she targets a niche audience, a specific group of people.  Emotive content- the show appeals to its female audience through narratives that engage with subject matter emotionally. Zoella continuously tells us how she 'feels' about the problems she faces. Zoella foregrounds stereotypical female based activities in her presentation: fashion, make-up, relationships. Costume stereotypically feminine- feminine colour palette deployed in mise-en-scene use of pets and pet orientated references (stereotypical little dog). Presenter constructs a version of ideal beauty- highly stylised, lot of make-up, attention pain to outfits. Intimate confessional tone- creates a female character. A quiet/ passive presentation style that fits with the target audience's expectations and female pres...
Post a Comment
Read more

Mock Exam Questions

Past Paper Questions. https://lr-media.blogspot.com/2018/10/key-assessment-one.html Long Road mock exam January 2018 A-level media studies key assessment 1 Time allowed – 90 minutes Please answer BOTH questions. Component 1A – Media language and representation Media language Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider: • How meaning is created through intertextuality or referential codes • How audiences may respond to and interpret media language • The potential multiple meanings of these adverts   [30] This poster, from Kiss Of The Vampire, depicts two vampires, one male and one female, attacking two people while bats fly behind them. In the poster we can see a perfect example of Richard Dyer's theory of stereotypes which states that: Stereotypes are used in media products as a short cut for producers who want to repre...
Post a Comment
Read more

Albert Bandura- Hypodermic Needle Theory

The  Hypodermic needle theory  is a linear communication  theory  that suggests that media messages are injected directly into the brains of passive audiences. In Nazi Germany in the 1930's and during World War 2 films were used to 'inject' propaganda ideas promoting the Nazi cause to the German audience. To what extent does Assassins Creed III: Liberation present a threat to the audience both targeted and secondary?  The target audience will be used to the violent images seen in the game because they are usually loyal fans to the brand and will have played similar games before. where as the secondary audience might not be as used to the violence because they have not played games similar to this before. The Bobo Doll Experiment The doll that was used in the experiment was intended to be hit and bounce back up again which could suggest that the toy is supposed to be hit and kicked by the children and they were simply being playful rather than violent. ...
Post a Comment
Read more