Key theory 6- Stuart Hall- Theories of representation.
Representation: The ways in which a media product constructs the world and aspects in it including social groups, individuals, issues and events.
Repeat: A repeating pattern which has been used to constantly to remind the audience of a certain idea.
Remix: A remix is a piece of media which has been altered from its original state by adding, removing, and/or changing pieces of the item.
Lindor chocolate.
In what ways is Lindor brand chocolate represented in this advert?
The chocolate is represented in a way that makes it seem like a high end brand. they do this by using language such as "luscious." and "irresistible."
the advert uses red and gold to represent a feeling of luxury. this is because red is a colour linked to passion and love while gold gives a sense of wealth and an upper class life style.
In what way to technical elements construct this representation?
The advert uses technical elements such as a soothing voice to make the audience feel calm and safe. The advert also uses language such as "when Lindor's centre starts to melt, so will you" to make the viewer feel warm and happy.
What are the potential ideological consequences of this advertisement?
The chocolate is represented in a way that makes it seem like a high end brand. they do this by using language such as "luscious." and "irresistible."
the advert uses red and gold to represent a feeling of luxury. this is because red is a colour linked to passion and love while gold gives a sense of wealth and an upper class life style.
In what way to technical elements construct this representation?
The advert uses technical elements such as a soothing voice to make the audience feel calm and safe. The advert also uses language such as "when Lindor's centre starts to melt, so will you" to make the viewer feel warm and happy.
What are the potential ideological consequences of this advertisement?
The potential ideological consequences of the advertisement is the way that the lexis use in the advert describes a feeling of sexual desire and longing. The advert does this to convince the viewer that they will be satisfied if they buy the chocolate.
The groups represented in the advertisements were mainly middle aged adults. the adverts aimed to include everyone by representing several different groups, some featuring celebrities.
Many of the groups which are represented in the advertisements are aimed towards men. This is why the advertisements are sending a message of being masculine and needing these convenient products. The products are aimed at men because of the ratio of men to women who watch the Superbowl. More men watch the Superbowl than women, so it makes sense to aim the adverts at men because it will give earn the brands more sales.
What message and ideology are presented about these groups?
The message represented by the adverts has been used to try to appeal to a wide range of people across America. An example of this is the tide advert. The producer of the advert used several different advertisements usually seen during Superbowl commercials and combined them. This draws in a wider audience because they believe they are watching an advertisement for a car, (For example) so they will listen and find out that it is actually a promotion for Tide.
What does the commercial break say about America in 2018?
The Superbowl commercials tell us a lot about America during 2018 because they show us what draws their attention to an advert. An example of this is using the celebrities to re-voice Alexia when she "lost her voice." Another way that an American audience can be drawn into an advertisement is to present it as a film. This tactic was used in the commercial for travelling to Australia. This is a clever use of deceit by the producer because it makes the audience pay attention to a movie that they want to see and then reveals that they can only get that experience from travelling to Australia, making them want to go on holiday there.
Superbowl commercials.
What groups are represented in this commercial break?The groups represented in the advertisements were mainly middle aged adults. the adverts aimed to include everyone by representing several different groups, some featuring celebrities.
Many of the groups which are represented in the advertisements are aimed towards men. This is why the advertisements are sending a message of being masculine and needing these convenient products. The products are aimed at men because of the ratio of men to women who watch the Superbowl. More men watch the Superbowl than women, so it makes sense to aim the adverts at men because it will give earn the brands more sales.
What message and ideology are presented about these groups?
The message represented by the adverts has been used to try to appeal to a wide range of people across America. An example of this is the tide advert. The producer of the advert used several different advertisements usually seen during Superbowl commercials and combined them. This draws in a wider audience because they believe they are watching an advertisement for a car, (For example) so they will listen and find out that it is actually a promotion for Tide.
What does the commercial break say about America in 2018?
The Superbowl commercials tell us a lot about America during 2018 because they show us what draws their attention to an advert. An example of this is using the celebrities to re-voice Alexia when she "lost her voice." Another way that an American audience can be drawn into an advertisement is to present it as a film. This tactic was used in the commercial for travelling to Australia. This is a clever use of deceit by the producer because it makes the audience pay attention to a movie that they want to see and then reveals that they can only get that experience from travelling to Australia, making them want to go on holiday there.
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