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Quiz.

Quiz.

1) What is meant by lexis?
The term lexis refers to the language used with in an advertisement. 

2) Define textual analysis.
 The way that the use of language in a text creates meaning.

3) What is hermeneutic code?
the code which is used to create mystery.

4)What is another term for formal font type?
Serif

5) What are the three S's of semiotics?
sign, signifies and signifiers

6) What is the purpose of rule of thirds?
Is it used in photographs and adverts in order to separate the image or text, drawing the viewers attention to certain parts of the advert, in order to help them focus.

7) What is a proairectic code?
A way of suggesting something is going to happen.

8) What is a Z-line?
The Z-line is used in adverts in order to get the viewer to read the whole advert, or focus on key information. This is used because people naturally read from the left to right. 

9) Symbolic code.
The way that things have a deeper meaning.

10) Mode of address.
How the advert communicates to it's audience. 


Key:
Yellow = I didn't know the answer.
Green = I knew the answer.

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