stereotypes in advertising.

Analysing Stereotypes In Advertising.

https://www.youtube.com/watch?v=GDzMxlw2Fgo

A Super Bowl commercial from 2017 for Mr Clean.

The advert has given the audience two different perceptions of men. The first man in the advert is represented as a God like character, who the women love because he helps out with the household jobs. This has been used to show how amazing women will think you are if you use the Mr Clean product. The second representation of the men in this advert is the shown towards the end of this advert when the original man turns into an average looking man. this creates the idea that the average man can also be seen as God like if they buy the Mr Clean product. The sound track behind this advert suggests that the audience will be seduced by the product and how clean it can make their house. The advertisement appeals to female viewers because they are attracted to the good looking man at the beginning of the advert. Men however will be enticed to buy this product because of the comment at the very end of the ad "You gotta love a man who cleans." This makes the male viewers want to buy the product because they believe that they will be able to engage with more women if they buy this cleaning product. The logo for Mr Clean is shown after this caption which further implies that the product can make man seem more attractive to women while reminding the audience who is responsible for making the product. The Mr Clean character is a walking billboard for the quality of their product. The company implies how well their product works by making the Mr Clean character wear bright white clothing. This subconsciously makes the audience feel that the product is better than all of the other cleaning products available.

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