Genre.

Genre-

Genre- A type of media product governed by implicit rules that are shared by the makers of the product and the audience for it.

Genre paradigm- Particular media texts derive meaning from the ways in which the medium and genre used differs from the alternatives.

Genres in music:

Pop
Rock
Heavy metal
RnB
Country
Rap
Classical
Jazz
Gospel
Hip hop
Reggae
Techno

Genres in videogames:

Platform games
Action games
Shooting
Fighting games
Stealth games
Survival games
Rhythm games
Real time 3D adventures
Interactive
Virtual reality

Hybrid genres and subgenres.
"Traditional" genres are arguably both less important and less useful as a frame of reference than ever. Far more important in the study of genres are the notions of subgeners and generic hybridity. Genre paradigms, also know as genre conventions, are aspects of a media text (for example editing, mise-en-scene, sound ect) the demonstrate to the audience what a media product is. A cross-genre (or hybrid genre) is a genre in fiction that blends themes and elements from two or more different genres.

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Mock Exam Questions

Past Paper Questions. https://lr-media.blogspot.com/2018/10/key-assessment-one.html Long Road mock exam January 2018 A-level media studies key assessment 1 Time allowed – 90 minutes Please answer BOTH questions. Component 1A – Media language and representation Media language Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider: • How meaning is created through intertextuality or referential codes • How audiences may respond to and interpret media language • The potential multiple meanings of these adverts [30] This poster, from Kiss Of The Vampire, depicts two vampires, one male and one female, attacking two people while bats fly behind them. In the poster we can see a perfect example of Richard Dyer's theory of stereotypes which states that: Stereotypes are used in media products as a short cut for producers who want to represent

Zoella- Audience (Clay Shirky- End Of An Audience)

Zoella- Audience Zoella's target audience: Gender: Female Age: 7-13 Ethnicity: White, English Social-economic status: Middle class Zoella does not have a mass audience as she targets a niche audience, a specific group of people. Emotive content- the show appeals to its female audience through narratives that engage with subject matter emotionally. Zoella continuously tells us how she 'feels' about the problems she faces. Zoella foregrounds stereotypical female based activities in her presentation: fashion, make-up, relationships. Costume stereotypically feminine- feminine colour palette deployed in mise-en-scene use of pets and pet orientated references (stereotypical little dog). Presenter constructs a version of ideal beauty- highly stylised, lot of make-up, attention pain to outfits. Intimate confessional tone- creates a female character. A quiet/ passive presentation style that fits with the target audience's expectations and female pres

Representation In Attitude

How far are the representations constructed in the set texts of Zoella and Attitude stereotypical? -Underline key terms -Define key terms Stereotypes- A construction of ideas surrounding a person or a group that has been widely accepted by society. these are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions is implemented. This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience- intellectually and globally. LGBTQ+ stereotypes The representation of the LGBT community is often narrow and stereotypical Gay men are often represented as camp, effeminate, theatrical or flamboyant, functioning as visible Markers of differences in relation to heter

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