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Key Theory 3- Steve Neale- Theories Around Genre.

Key Theory 3- Steve Neale- Theories Around Genre.

Neale believes that genre is essentially instances of repetition and difference. He suggested that text needs to conform to some generic paradigms to be identified with in a certain genre- but must also subvert these conventions in order to not appear identical.

Colossal.

What genre is this media product?
This media product is a hybrid genre film. Colossal conforms to several different genres, including: Action, super natural, comedy, thriller, romance. 

What are the paradigmatic and iconographic features that construct this genre?
The clip uses several features in order to conform to stereotypes, including: Made up creature, one liners and jokes, explosions, fight scenes, a romantic interest between the two lead characters and pink lettering to show that the film is made up of several different genres.

In what way does the clip conform or subvert to genre conventions?
The clip conforms to the genre of an action film because they show a lot of explosions, creating excitement for the viewer. The clip also conforms to a stereotypical monster film because it shows the a huge creature rampaging through the city. This makes the audience think of other films containing scenes like this (such as King Kong) and remember how good they were, making them want to see the film being advertised. This is known as an intertextual reference. The clip also conforms to the genre of a romantic comedy. The clip shows this by making the audience aware that the female lead has just broken up with her boyfriend and has now come to live with another man. The clip also shows the two leads hugging, further suggesting a romance between them.

What examples of genetic hybridity are evident, for example through dialogue and narrative structure?
The clip starts with a comedic scene between two characters, showing the audience that this is going to be a funny film. The clip then changes and shows a huge monster rampaging through a city. This appeals to a wider audience because the producers are also showing that this is going to be an action/ thriller film.

Misfits.

What genre is this media product?
The trailer for Misfits has used several different genres to create a sense of familiarity, including:

What are the paradigmatic and iconographic features that construct this genre?
The clip uses features such as the characters kissing to represent a romance. It also uses lightning strikes and fight scenes to show that the series is also an action. To portray a supernatural genre to the audience the clip shows that the teens have been given super powers. Some of the dialogue used in the clip, such as, "This stuff only happens in America." 

In what way does the clip conform or subvert to genre conventions?
The clip conforms to the idea of a basic teen drama, showing romance, drugs and super powers. 

Intertextually-
Intertextuality is the shaping of a texts meaning through referencing or alluding to other texts. Texts provide context within each other, texts can be created or interpreted- Reflecting the fluid boundaries or genre conventions.


















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