Utopia.

Utopia.

In the trailer for Utopia we see that the producer has used a lot of empty shots (establishing shots) to create a feeling suspense and mystery as the trailer builds. This gives the audience the feeling that they are watching a tailer for a thriller movie. Some of the shot in the advertisement are taken from a high angle, suggesting that these characters are weak and vulnerable to the power which is above them. The mise-en-scene, however, uses props such as the creepy drawings and the rabbit costume to instal a sense of fear in the audience, making them believe that this is actually a horror film. On the other hand, scenes such as the man looking at his ID suggest that this program is going to be a spy film with a underlying theme of mystery. The producer of the series has created this hybrid genre to confuse the audience and make them want to find out what the program is about. The mix of genres also appeals to a wider audience, gaining more attention for the product.