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Component one- Media products, industries and audiences. (Newspaper Industry Two)

Component one- Media products, industries and audiences.

Why are newspapers bias?
Newspapers are bias because they have a target audience. If the papers appeal to a certain group of people based on their political views they are more likely to buy the paper.

Broadsheet (The Guardian)-

  • Quality or serious press.
  • Aimed at higher social groupings.
  • Plainer layout (little colour on the front page, smaller typeface suggests reader will make more of an effort to take in the information.)
  • Longer articles, more detailed.
  • Serious headlines.
  • More focused on politics, international news.

Tabloid (Daily Mirror)-

  • Popular press.
  • Aimed at lower social groups.
  • Bold layout (colour on the masthead, very bold typeface, easy to read) with large, dramatic pictures.
  • Shorter articles, more pictures, less in depth reporting. 
  • Puns and jokes in headlines.
  • More focus on human interest stories, celebrity gossip.
  • Use of gimmicks such as bingo, games free travel tickets, phone in surveys.

Polysemy- Not everything has a single meaning. one of the best ways of applying media theory, is through suggesting two or more possible meanings.

In creating a newspaper, producers typically attempts to avoid polysemic readings. The process of forcing an audience into a particular reading is called anchorage.

Anchorage- The fixing of a particular meaning to a media text, often through captions.

Bias- Inclination or prejudice for or against one person or group, especially in a way considered to be unfair.


 Agenda- The underlying intentions or motives of a particular group or person.

Bias can be shown through-

  • bias through selection and omission
  • bias through placement
  • bias by headline
  • bias by photos, captions or camera angles
  • bias through names and titles
  • bias through statistics and crowd counts 
  • bias by source control
  • bias by word choice and tone

The Sun-
https://www.thesun.co.uk/news/brexit/7773554/tory-hit-squad-trying-to-get-last-few-letters-to-trigger-no-confidence-vote-in-theresa-may-today/

The Sun, a right wing newspaper, writes an article about the Tory party and its leader, Theresa May. The report states that she doesn't have the support of many of the members in her political party. the subheading for the news article reads "A HIT SQUARD OF TORY REBELS ARE SCRAMBLING TO GET THE LAST FEW LETTERS NEEDED TO TRIGGER A VOTE OF NO CONFIDENCE IN THERESA MAY TODAY" The Sun has used words such as 'hit squad' and 'Tory rebels' to make it seem like May is being attacked by those who do not support her.

The Guardian-
https://www.theguardian.com/politics/2018/nov/18/theresa-may-tory-rebels-brexit-deal-uk-immigration

The Guardian on the other hand, chose a calm and measured approach when reviewing Brexit. One quote from the repost states,  “Getting back full control of our borders is an issue of great importance to the British people, EU citizens will no longer be able to jump the queue ahead of engineers from Sydney or software developers from Delhi”.
















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