Logo Analysis.

Logo Analysis.

The current Tour de France was created by French designer Joel Guenoun in 2002 and has remained the same ever since. The use of a brush script gives a distinctly Gallic feel, while the splash of yellow has been used to represent the yellow jersey that is awarded to the winner of each stage. at first glance this logo is simple and clearly expresses what it is advertising, however upon closer inspection we discover that the word last three letters of the word 'Tour' has been used to create a person riding a bike. This illusion has been created by using the O from 'Tour' and the yellow circle as the wheels while the U makes up the saddle of the bike and the R represents the person riding it. On top of this, small details such as the rider's head and the centre of the back wheel have been drawn as two small black dots, making the subliminal image not seem as obvious.

Lead story- A lead paragraph is the opening paragraph of an article, essay, book chapter, or other written work that summarises its main ideas.

Gutter- The inside margins closest to the spine of a book or the blank space between two facing pages in the centre of a newsletter or magazine is known as the gutter.

Body text- The body text or body copy is the text forming the main content of a book, magazine, web page, or any other printed or digital work.

Folio- A folio in a newspaper or magazine is the name of the publication, the date and the page number, usually appearing at the top or bottom of most pages.

Standalone- Going forward, it will only publish special stand-alone issues pegged to news events and key moments in readers' lives.

Byline- The byline on a newspaper or magazine article gives the name of the writer of the article.

Centre spread- The pair of pages facing each other at the centre of a magazine or newspaper, printed and made up as a single unit. Matter occupying this space.

Stand first- A brief introductory summary of an article in a newspaper or on a website, typically appearing immediately after the headline and typographically distinct from the rest of the article.

Sell line- It summed up the brand promise and was an integral part of the branding apparatus, because it got applied just about everywhere the brand appeared.

Edition- An edition is a particular version of a book, magazine, or newspaper that is printed at one time.

Skyline- Skyline this is an information panel on the front page that tells the reader about other stories in the paper to tempt them inside.

Target audience- A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

Pull quote- A pull quote is an excerpted line or phrase, in a larger or display typeface, run at the top of a page or in a mid-column box to draw attention to the text of the article or story from which it is quoted; blurb.

Classified advert- Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

Page numbers- Page numbering is the process of applying a sequence of numbers to the pages of a book or other document.

Caption- The definition of a caption is a heading or title, or words on a screen that communicate what is being said or shown.

Barcode- Magazine barcodes and newspaper barcodes are based on the ISSN number (International Standard Serial Number) of the magazine or newspaper. This applies to all magazines, newspapers, and other periodical publications. 

Headline- a head of a newspaper story or article usually printed in large type and giving the gist of the story or article that follows.

Main image- The main coverline goes with the image. and anchors it to its meaning. Coverlines. Coverlines are normally one or two words, 'explaining' whats in the magazine. They are bold coloured and in roman text in a large type size and are designed to attract the readers attention and make them look inside.

Masthead-  A listing printed in all issues of a newspaper or magazine (usually on the editorial page) that gives the name of the publication and the names of the editorial staff.