Skip to main content

Representation (Continued) Key Theory 8- The feminist theory- Lisbet Van Zoonen

Representation (Continued)

Hegemony- Dominance of one group or person through coercion and consent.

Key Theory 8- The feminist theory- Lisbet Van Zoonen.

The idea that gender is a construct through discourse, and that it's meaning varies according to cultural and historical context.
The idea that the display of women's bodies as objects to be looked at is a core element of western patriarchal culture.
The idea that mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectifying the female body.

Objectification- In social philosophy, objectification is the act of treating a person, or sometimes an animal, as an object or a thing. It is part of dehumanisation, the act of disavowing the humanity of others.

Sexualisation- Sexualization is to make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women. Sexualization is linked to sexual objectification.

https://www.dailymail.co.uk/tvshowbiz/article-6433541/Bianca-Gascoigne-flaunts-cleavage-derriere-pink-leopard-print-sportswear.html

The article from the Daily Mail talks about Bianca Gascoigne and her recent cosmetic surgery. The piece talks about important matters such as her battle with body dysmorphia and wanting to feel good a her own body. In some ways this is an important message for young people reading because it will make them want to feel comfortable in their own bodies and understand that felling good about themselves is ok. On the other hand, some girls might read tis and believe that they need to get plastic surgery to change the way they loom in order to appear attractive. 

  

Comments

Popular posts from this blog

Zoella- Audience (Clay Shirky- End Of An Audience)

Zoella- Audience Zoella's target audience: Gender: Female Age: 7-13 Ethnicity: White, English Social-economic status: Middle class Zoella does not have a mass audience as she targets a niche audience, a specific group of people.  Emotive content- the show appeals to its female audience through narratives that engage with subject matter emotionally. Zoella continuously tells us how she 'feels' about the problems she faces. Zoella foregrounds stereotypical female based activities in her presentation: fashion, make-up, relationships. Costume stereotypically feminine- feminine colour palette deployed in mise-en-scene use of pets and pet orientated references (stereotypical little dog). Presenter constructs a version of ideal beauty- highly stylised, lot of make-up, attention pain to outfits. Intimate confessional tone- creates a female character. A quiet/ passive presentation style that fits with the target audience's expectations and female pres...

Mock Exam Questions

Past Paper Questions. https://lr-media.blogspot.com/2018/10/key-assessment-one.html Long Road mock exam January 2018 A-level media studies key assessment 1 Time allowed – 90 minutes Please answer BOTH questions. Component 1A – Media language and representation Media language Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider: • How meaning is created through intertextuality or referential codes • How audiences may respond to and interpret media language • The potential multiple meanings of these adverts   [30] This poster, from Kiss Of The Vampire, depicts two vampires, one male and one female, attacking two people while bats fly behind them. In the poster we can see a perfect example of Richard Dyer's theory of stereotypes which states that: Stereotypes are used in media products as a short cut for producers who want to repre...

Albert Bandura- Hypodermic Needle Theory

The  Hypodermic needle theory  is a linear communication  theory  that suggests that media messages are injected directly into the brains of passive audiences. In Nazi Germany in the 1930's and during World War 2 films were used to 'inject' propaganda ideas promoting the Nazi cause to the German audience. To what extent does Assassins Creed III: Liberation present a threat to the audience both targeted and secondary?  The target audience will be used to the violent images seen in the game because they are usually loyal fans to the brand and will have played similar games before. where as the secondary audience might not be as used to the violence because they have not played games similar to this before. The Bobo Doll Experiment The doll that was used in the experiment was intended to be hit and bounce back up again which could suggest that the toy is supposed to be hit and kicked by the children and they were simply being playful rather than violent. ...