Representation (Continued) Key Theory 8- The feminist theory- Lisbet Van Zoonen

Representation (Continued)

Hegemony- Dominance of one group or person through coercion and consent.

Key Theory 8- The feminist theory- Lisbet Van Zoonen.

The idea that gender is a construct through discourse, and that it's meaning varies according to cultural and historical context.
The idea that the display of women's bodies as objects to be looked at is a core element of western patriarchal culture.
The idea that mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectifying the female body.

Objectification- In social philosophy, objectification is the act of treating a person, or sometimes an animal, as an object or a thing. It is part of dehumanisation, the act of disavowing the humanity of others.

Sexualisation- Sexualization is to make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women. Sexualization is linked to sexual objectification.

https://www.dailymail.co.uk/tvshowbiz/article-6433541/Bianca-Gascoigne-flaunts-cleavage-derriere-pink-leopard-print-sportswear.html

The article from the Daily Mail talks about Bianca Gascoigne and her recent cosmetic surgery. The piece talks about important matters such as her battle with body dysmorphia and wanting to feel good a her own body. In some ways this is an important message for young people reading because it will make them want to feel comfortable in their own bodies and understand that felling good about themselves is ok. On the other hand, some girls might read tis and believe that they need to get plastic surgery to change the way they loom in order to appear attractive.

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Mock Exam Questions

Past Paper Questions. https://lr-media.blogspot.com/2018/10/key-assessment-one.html Long Road mock exam January 2018 A-level media studies key assessment 1 Time allowed – 90 minutes Please answer BOTH questions. Component 1A – Media language and representation Media language Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider: • How meaning is created through intertextuality or referential codes • How audiences may respond to and interpret media language • The potential multiple meanings of these adverts [30] This poster, from Kiss Of The Vampire, depicts two vampires, one male and one female, attacking two people while bats fly behind them. In the poster we can see a perfect example of Richard Dyer's theory of stereotypes which states that: Stereotypes are used in media products as a short cut for producers who want to represent

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Representation In Attitude

How far are the representations constructed in the set texts of Zoella and Attitude stereotypical? -Underline key terms -Define key terms Stereotypes- A construction of ideas surrounding a person or a group that has been widely accepted by society. these are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions is implemented. This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience- intellectually and globally. LGBTQ+ stereotypes The representation of the LGBT community is often narrow and stereotypical Gay men are often represented as camp, effeminate, theatrical or flamboyant, functioning as visible Markers of differences in relation to heter

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