Back To Basics: Semiotic And Textual Analysis.

Back To Basics: Semiotic And Textual Analysis.

Semiotics: Signed, signified and signify. The signs and symbols that can be studied within a media product such as camera angle and sound effects.

when looking at semiotics we need to identify the sign or symbol and then work out why the producer has used this and hat effect is has on the audience.

Step One- State The Obvious.

1. A woman looking over her shoulder.
2. The products name.
3. A lot of red, white and black.
4. An explanation of what the product is used for.
5. A picture of the product.
6. The woman seems to be waving at the viewer.
7. Hair is the main focus of the model.
8. Tag line "because you're worth it."

Step Two- Media Language.

Direct address.

Hermeneutic codes.

Symbolic code.

Narrative.

Mise-en-scene.

Direct address.

Sexualisation.

Directly address.

Step Three- Deeper Meaning (Reading Too Much Into Things.)

1. Looking directly at the audience.
2. Bold black writing against a white background.
3. Keeping colour scheme simple. red has been used to symbolise passion and love.
4. Helping the audience to understand what they will be getting from the product.
5. The main focus of the advert and the product that they are trying to sell, also creates a Z-line.
6. Shown as a gesture, inviting the viewer to look closer.
7. Showing how good the product is and what I can do for the viewer's own hair.

Step One-

1. Man in a suit.
2. Orange is the main colour.
3. Facts about the campaign.
4. Bag covering man's head.
5. Plain white background. 

Step Two-

1. Primary audience
2. Eye catching
3. Statistics.
4. Decoding.
5. Mise-en-scene.

Step Three-

1. The suit suggests that the advert is aimed at middle to upper class men.
2. The bold colour has been used to catch the eye of a person walking past this advert in the street, making them look closer at it to find out more.
3. Used to make the audience understand the severity of the situation and make them want to help.
4. The audience have to decode the meaning behind the bag covering the man;s head (because the bag is chocking him.) As well as this it could have been used as a way to hide the face of the man because he is ashamed of what is happening.
5. The plain white background pushes forward the character and makes him the main focal point of the advertisement. 

Step One-

1. The row of people from smallest to tallest.
2. A family.
3. The bright red colour of the car. 
4. Tag line "never stop discovering."
5. The backdrop of the photo.
6. The car they're trying to sell.

Step Two-

1. Symbolic code.
2. Primary audience.
3. Symbolic code.
4. Narrative.
5. Mise-en-scene.
6. Main image

Step Three-

1. Used to represent that way that man has grown and evolved through exploring.
2. The primary audience is a big family, as shown in the advertisement.
3. Red is a bold colour and suggests adventure and excitement.
4. Talking to the audience, telling them to never stop exploring
5. The backdrop adds to the idea of exploring and being outside with nature. 
6. Suggesting that the car will help you to keep exploring while taking care of our family and keeping them safe.

Step One-

1. Letter laying on the floor.
2. A large red stamp on the front of the letter.
3. The dark shadow beneath the letters.
4. Use of words such as I.

Step Two-

1. Main image.
2. Focal point/Main message.
3. Hermeneutic codes.
4. First person narrative.

Step Three-
The image makes the viewer understand that being illiterate is more than just not being able to read books and it can cause a lot of problems for the family.
The large red stamp is the main message of the advert and has been used to quickly make the audience aware of the theme of this advertisement.
The dark shadow implies that not being able to read is casting a shadow over the person's life because it holds them back
The first person narrative makes the advertisement more personal, as if it is the viewer's friend who is talking to them, making us feel sympathetic towards them.