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Set Text- Mainstream Magazine- Woman.

Set Text- Mainstream Magazine- Woman.

Step one- What can i see?
  1. Woman on the front cover.
  2. Pink background.
  3. Smaller articles at the bottom of the page.
  4. Phrases used to draw in an audience.
  5. use of phrases such as "are you an A-level beauty?" and "lingerie goes lively"
  6. Quote from a famous person.
Step two- What media language best describes this? 
  1. Main image.
  2. Symbolic code.
  3. Subheading.
  4. Persuasive language 
  5. Sexualisation.
  6. Pull quote.
Step three- What meaning does this give?
  1. The main image of a woman smiling and looking at the audience has been sued to appeal to the women who this magazine is aimed at. She looks like an average middle aged woman in the 1960's so she can relate to their readers and increase sales of the magazine.
  2. The pink background is symbolic of being feminine and lady like. The magazine uses this colour because they believe that pink is a colour that most women like, therefore they are able to appeal to a mass audience. 
  3. The subheadings have been used to tell the reader more about what articles are in the magazine. They do this by using questions such as "are you an A-level beauty?" this makes the person reading the magazine want to find out how beautiful they are, which was just as important to women in the 1960's as it is today. 
  4. Phrases such as "seven star ways to improve your kitchen" help the magazine to draw in a female audience because women in the 1960's usually spent most of their time at home, cleaning cooking and looking after their children. As well as this, the subheading "lingerie goes lively" will help to entice the secondary audience, men, into buying the magazine for their wives. 
  5. The phrases used in the subheading such as "are you an A-level beauty?" and "Lingerie goes lively" has bene used as a way of sexualising women and suggesting that they are programmed to only care about the way they look in order to please their husbands. 
  6. The quote from Alfred Hitchcock "British women have a special magic" will make the viewer feel special, thus wanting to purchase the magazine. As well as this, if the women believe that this magazine can make them feel special they are more likely to buy the product in the future, increasing sales for the company. 

Started in 1937, woman magazine publishes weekly and still exists today. The price of this magazine in 1963, when the magazine was made, would have been 7p (80p in today's money.) It was an affordable magazine that was made for all classes and reached  very wide audience, selling around 3 million copies per week in the 1960's. 

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