Woman Magazine Content Review.

Woman Magazine Content Review.

Women are portrayed by advertising to be wives, mother, love objects, dish washers, cleaners and not as people. this idea was wide spread because of the media's influence on people's lives.

The sub genre of this magazine is women's life magazine. The codes and conventions that fit this genre talk about make up, fashion, cooking and home improvements. The magazine assumes that all women love looking beautiful, being domestic and serving their husbands. 

The target audience for this magazine was for housewives in the 1960's. the magazine also suggests that women have less income than men because they do not work, this is shown with most of the articles talking about making the most of what you have and spending as little money as they can.  

Some of the obvious cultural context of this magazine is the magazine assumes that all women like the same things such as knitting and cooking. As well as this the magazine talks a lot about self improvement with themselves as well as their home.  The social aspects of this magazine show that men are naturally more important than women. This is suggested when the magazine includes an article about how he thinks British women have a special type of magic. This implies that women need men to tell them that they are beautiful and then have that special magic. 

Key theory 7- David Gaunlet- Theories of identity.  

Audiences are not passive and media products allow the us to construct their on identities. 

One theory that goes hand in hand with Gaunlet's is the pix and mix theory in which an audience can pick and mix which ideologies suit them and ignore the element o the product they do not agree with. 

What is the purpose of this article? Does the lexis of highlight 1 confirm or deny your expectations of the target demographic of woman?

The purpose of this article is to make women feel that they need to kitchen improvements. As well as this, the magazine and the companies it is advertising know that women do not work and so have little money, this is why the improvements are so cheap to do. This makes he women feel like they are getting a good deal while also being able to make improvements to their home. Highlight 1 confirms my expectations of this article because it uses the pronoun 'your' which has been used to imply that the kitchen only belongs to the women of the house.

What are the connotative aspects of the selection of the lexsis 'present'?

The lexis 'present' makes it see like the kitchen improvements are a gift from their husbands who would likely have been paying for it. It also suggests that the women deserve the 'present' because they work very hard to cook and clean for their husbands. 

Give a brief textual/semiotic analysis of the image in highlight 2. In what ways does this image conform to and/or subvert hegemonic expectations of women circa 1964?

The image shows a women preparing food while her child helps her. The is a depiction of 'the ideal woman' because she is cooking dinner in her clean kitchen with her child helping her. the woman shown is very domesticated and would be considered 'the perfect housewife.'

Write out three sentences from highlight 3 and 4 that demonstrate the sociohistorical context in which this edition of Woman was released

The minimal effort that it takes to set up these improvements implies that women do not have the capability of constructing something bigger or that would take more time and effort that may take away cooking and cleaning.

The low prices shown in the adverts suggest that the women have a low income, because they do not work, but the magazine still feels that they should improve themselves in anyway they can. 

The draining board, shown in highlight 3, suggests that woman don't just want a plain kitchen but instead want to be stylish and inject colour into their homes. 

Explore the image in Highlight 4. How is the woman dressed? What do the aspects of mise-en-scene connote?

The image from highlight 4 shows  woman standing next to  sink, washing up. From the way she is dressed, in a conservative dress with her hair styled I can tell that women were meant to stay at hime and clean while then men went to work. As well as this, I can see that women were expected to look flawless as they take care of their duties.

How much were d's, S's and £'s worth in 1964? Use a currency converter and a little Googling to get your head round pre-decimal money

£1 in 1964 is equivalent in purchasing power to £19.26 in 2017, a difference of £18.26 over 53 years.

How can audiences reject certain ideologies yet still enjoy and take use from this article?

The audience can reject some of the ideologies from the magazine by working and making their own money rather than being a house wife. Even though some people who read this magazine might reject some of it's values they can still get enjoyment out of articles involving cooking and home improvements.