Analysing Adbusters Articles.

Analysing Adbusters Articles. 

Adbusters are trying to show their audience that everything we own has been made by another human. Often these people are living in poor conditions but have to work like that because they need the money to feed their families. The way that the magazine tries to show this is by advertising a woman's dress in the same way that a fashion magazine would. However they have hidden the woman's face by covering it with a black and white image of people being held back by barbed wire. In my opinion, Adbusters has done this to suggest to their viewers that they don't think about the lives of the people who make their favourite products because it is very rarely shown in the media. By subverting to stereotypes of magazines, Adbusters has been able to show this photograph in an attempt to bring this side of the production of our clothes to the light, allowing people to have a better understanding of how their clothes are made before they buy them.


In this advertisement, the model shown in the mid range shot has had their gender hidden from the audience in order to take away the prejudice surrounding gender, focusing the viewer's attention on the issue they are discussing. The article tries to explain how hard it is for people in under-developed countries to be able to drink clean water. Adbusters have taken the approach of using satire to highlight a difficult problem. The way that the model appears to be sitting in a bath with their hands cupped is their way of showing how we should never take advantage of what we have. They did this to show their audience that we are extremely lucky to have clean water in our houses when some people have to walk miles every day only to find dirty water. I believe that Adbuster have chosen to take on this topic because they want people to have sympathy for these people and be more cautious when they use water.




This advert for a made up company has used the title of the advert "HIM" to imply that the product is only for males, excluding women. Furthermore, dark colours are generally used to attract a male audience. The deep black and brown tones have been used to appeal to the masculine side of their viewers. The mise-en-scene of the advert is sleek and clean. The image is in the center of the advert with a clear border around it, making both the text and image stand out. As well as this, use of angles within the image makes it bold and defined. As a result it is aesthetically appealing to the viewer. The advert mainly uses black and white, making it simple to comprehend. The overall look of the advertisement has been purposefully created by Adbusters to mock main stream magazines that use these adverts in their products to get people to buy things.