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Contextual Factors Of Adbusters

Contextual Factors Of Adbusters.

What is the ideology/ethos of Adbusters?
Adbusters have created a name for themselves by using their magazine to bring serious global issues to light in the hopes that more people will become aware of theses problems and want to change and make a difference. 

"We live in a world where ninety per cent of the people are living a lie. They’re in denial; they don’t want to think about climate change, or political corruption. They’re caught in their own bubble, especially in the so-called rich West. So, magazines like yours can do wonderful things in helping wake up that ninety per cent." 

How does Adbusters subvert to traditional magazine conventions, especially in relation to advertising?
Adbusters subvert to the more mainstream content of a magazine by not using advertising in any of their products. This means that their audience is not bombarded with people wanting the viewer to buy something because it will "make them happy". As well as this, readers are not shown an unrealistic life style for them to try and live up to. 

"Advertising has occupied our minds. There are now roughly between 2,000 and 5,000 marketing messages a day seeping into the average brain of anybody who lives in the UK or Canada, the US or Japan."

How does the magazine interact with it's audience?
The magazine uses both hard copies as well as the internet to interact with it's audience and get their left wing message out into  a wider audience. Their use of the internet might be one of the only ways that Adbusters conforms to main steam media products because they understand that the internet is a huge part of people's lives and they understand that they are going to be able to spread their message further and faster through the internet. 

"The internet is really good for doing what we did with Occupy. We sort of riled the world up in some way and catalysed something and then put out various tactical briefings that kept the whole thing going. The internet is great for campaigning, for the action side of things."


What was the occupy wall street movement? 
Occupy Wall Street was a left-wing protest movement that began on September 17, 2011, in Zuccotti Park, located in New York City's Wall Street financial district, against economic inequality. The Canadian anti-consumerist and pro-environment group/magazine Adbusters initiated the call for a protest. 
Caused by: Wealth inequality, political corruption, corporate influence of government
Date: 17 September 2011
Methods: Occupation, Civil disobedience, Picketing, Demonstration, Internet activism

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