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Definitions And Examples Of Media Language.

Definitions And Examples Of Media Language.

Stereotypical- Relating to a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
All white Americans are obese, lazy, and dim-witted. Homer Simpson of the TV series The Simpsons is the personification of this stereotype.

Conforms- Comply with rules, standards, or laws.
An engagement ring is an example of conformity.

Subverts- Undermine the power and authority of (An established system or institution).
At 18, Sally considers going off to Chicago to become a novitiate, so as to subvert her mother’s more conventional plans for her.

Objectification- The action of degrading someone to the status of a mere object.
Men Are Encouraged to Believe That Women Are Their Property
Sexualisation- To make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women. Sexualization is linked to sexual objectification.
For example, girls who value themselves only because of their appearance and/or sexualised behaviour are engaging in self-sexualization. 

Hegemony- Leadership or dominance, especially by one state or social group over others.
The student government leadership in a school.

Patriarchal Hegemony- A practice that legitimises powerful men's dominant position in society and justifies the subordination of the common male population and women, and other marginalised ways of being a man.
Alfred Hitchcock used to only like working with beautiful women, he also expected them to do whatever he ordered them to do. 

Challenges- To dispute especially as being unjust, invalid, or outmoded.
Adbusters attempt to challenge the norm by not conforming to the stereotypes of a magazine.  

Fetishisation- To be excessively or irrationally devoted to (an object, activity, etc)
In a review of 48 cases of clinical fetishism, fetishes included clothing (58.3%), rubber and rubber items (22.9%), footwear (14.6%), body parts (14.6%), leather (10.4%), and soft materials or fabrics (6.3%).

Symbolic Annihilation- The absence of representation, or underrepresentation, of some group of people in the media, understood in the social sciences to be a means of maintaining social inequality.
Notes that most media portray women, if at all, in traditional roles: homemaker, mother, or, if they are in the paid workforce, clerical and other “pink-collar” jobs.

Scopophilia/ Voyeurism- Sexual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity.
In Psycho (1960), directed by Alfred Hitchcock, the protagonist Norman Bates is a voyeur whose motel rooms feature peepholes.

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