Final Lesson On Adbusters.

How does the website reenforce the band identity of the magazine?

Th website for Adbusters sticks to their brand identity because they have chosen to not include ads within their site. They do this because they would rather people focus on the content of their website rather than being bombarded by adverts.

Is there a clear "house style" that is evident across the magazine and the website?

The house style for both the magazine and the website are pages which are left uncluttered by advertisement and information that the reader does need to be distracted by. As well as this, the website and the magazine use culture jamming and satire images (such as this one) to share their message with the readers.

What does the website offer that is different from the content of the magazine?

The website offers a shop for people to buy their merchandise. This is against their brand identity because Adbusters are about reducing our need for materialistic items that have been playing a part in the destruction our planet.

How does the website extend the brand? (e.g. through videos and merchandise)

The Adbusters website has been used to expand their views to a younger audience. Since more and more people are choosing to read their news online rather than in magazines or newspapers Adbusters are able to reacher a wider audience of people through their online presence. The website also uses YouTube to create a video asking children their opinion on gadgets and ow they use them. the use of social media along with the website is a useful way of appealing to young adults and children who may be watching these videos.

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