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Ideologies And Viewpoints Of woman Magazine And Adbusters

Ideologies And Viewpoints Of woman Magazine And Adbusters.

Viewpoints of Adbusters:
  • Anti-capitalist 
  • Controversial
  • Challenging 
  • Anti-mainstream/unconventional  
  • Influential
  • Left wing political ideologies
  • Activists 
Examples of the viewpoints:
  • The "Buy nothing day" movement 
  • The "Save the planet, kill yourself" article
  • Culture jamming style advertising
  • A lack of advertising in their magazines
  • The Occupy Wall Street protest movement
  • Making fun of Donald Trump who is a right wing politician
  • Writing articles about pollution and global warming
Viewpoints of Woman Magazine:  
  • Stereotypical 
  • Mainstream
  • Relatable 
  • Asperational 
  • Conforming 
  • Traditional
  • Narrow definitions of femininity
  • sexualising women's bodies in order to please men
Examples of the viewpoints:
  • Articles suggests that women should be in the kitchen and looking after the children
  • Using stereotypical interests of women to include in their magazine 
  • The model on the front cover is an average housewife of the time
  • Women want to have the perfect life displayed in the magazine 
  • The magazine uses lots of advertising to sell products to their audience
  • The Alfred Hitchcock article shows mens dominance over women at that time 
  • The magazine suggests that all women like make up and being a kept woman
  • the advertisement for breeze soap which shows a naked woman

DAC
Definition- Find what the viewpoint is
Arguing- Argue why the product has this viewpoint
Context- Give reasoning for this viewpoint

PEA
Point- Find the viewpoint of the product  
Evidence- Provide an example for this viewpoint
Argument- suggests reasoning behind the viewpoint of the product

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