Ideologies And Viewpoints Of woman Magazine And Adbusters

Ideologies And Viewpoints Of woman Magazine And Adbusters.

Viewpoints of Adbusters:

• Anti-capitalist 
• Controversial
• Challenging 
• Anti-mainstream/unconventional  
• Influential
• Left wing political ideologies
• Activists 

Examples of the viewpoints:

• The "Buy nothing day" movement 
• The "Save the planet, kill yourself" article
• Culture jamming style advertising
• A lack of advertising in their magazines
• The Occupy Wall Street protest movement
• Making fun of Donald Trump who is a right wing politician
• Writing articles about pollution and global warming

Viewpoints of Woman Magazine:  

• Stereotypical 
• Mainstream
• Relatable 
• Asperational 
• Conforming 
• Traditional
• Narrow definitions of femininity
• sexualising women's bodies in order to please men

Examples of the viewpoints:

• Articles suggests that women should be in the kitchen and looking after the children
• Using stereotypical interests of women to include in their magazine 
• The model on the front cover is an average housewife of the time
• Women want to have the perfect life displayed in the magazine 
• The magazine uses lots of advertising to sell products to their audience
• The Alfred Hitchcock article shows mens dominance over women at that time 
• The magazine suggests that all women like make up and being a kept woman
• the advertisement for breeze soap which shows a naked woman

DAC

Definition- Find what the viewpoint is

Arguing- Argue why the product has this viewpoint

Context- Give reasoning for this viewpoint

PEA

Point- Find the viewpoint of the product  

Evidence- Provide an example for this viewpoint

Argument- suggests reasoning behind the viewpoint of the product