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Music Videos

Music Videos

A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

Media Languge-
Key Terms:
  • Modes
  • Language
  • Polysemy
  • Meaning conventions
  • Intertextuality
  • Audience responce
  • Ideologies
Theories:
  • Barthes
  • Levi-Strauss

Representation-
Key Terms
  • Construction
  • Processes
  • Stereotypes
  • Social and cultural context
  • Audience responce
  • Ideologies
Theories
  • Hall
  • Gauntlet
  • Van Zoonen 
  • Hooks 
  • Gilroy
After watching the music video vanity angel by REBECCA I was able to see that there were a lot of cuts made in the video in order to make it more fast paced and up beat. The way that the video has been cut matches the beat of the music to make the video more interesting for the audience. As well as all the cuts they have used tons of bright, bold colours and show up-close shots of the bands face and body when they are dancing. The video is very animated and stereotypical in terms of an 80's American music video.  

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