Television has changed since the advent of digital technology in terms of its production, distribution and consumption. It has become a global, rather than a national industry and has become increasingly commercial, with public service broadcasting forced to adapt its structure, role and function. International co-production is growing and broadcasters such as HBO have achieved global success. Broadcasters are now "narrowcasters", with multiple channels targeting different (sometimes more niche) audiences. Audiences consume television texts in a variety of ways as the industry has increased portability via new platforms (tablet, mobile phone) and patterns of consumption have changed alongside this (the box-set and, binge-watching, on demand and, catch up, Netflix, Amazon etc.) Interactive social media channels such as youtube have increased accessibility for the "prosumer" audience, and social media and viral promotion have become a critical part of ma
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Gender Performativity- Judith Butler Identity is a performance, and it is constructed through a series of acts and expressions that we perform every day. While there are biological differences dictated by sex, our gender is defined through a series of acts. These may include the way we walk talk and dress. Therefore there is no gender identity behind these expressions of gender. Gender performativity is not a singular act, but a repetition and a ritual. It is outlined and reinforced through dominant patriarchal ideologies. Feminist Theory- Bell Hooks Argues that feminism is a struggle to end patriarchal oppression and the ideology of domination, and that the position of the underrepresented is by class and race as well as gender. "Women in lower classes and poor groups, particularly those who are non-white, would not have defined women's liberation as women gaining social equality with men since they are continually reminded in their everyday lives that all women do not sh
What is representation? The ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective. The roles of women in Humans: Mother Caregiver Prostitute Maid Butler Friend Slave Rebel Madonna/Whore Complex The inability to maintain sexual arousal within a committed, loving relationship. First identified by Sigmund Freud , under the rubric of psychic impotence , this psychological complex is said to develop in men who see women as either saintly Madonnas or debased prostitutes . Men with this complex desire a sexual partner who has been degraded (the whore) while they cannot desire the respected partner (the Madonna). Freud wrote: "Where such men love they have no desire and where they desire they cannot love." Sigmund freud developed a theory to explain men's anxiety towards women's sexuality. suggesting that men define women into on of two categories:
Semiotics- Roland Barthes- T he study of signs and symbols and their use or interpretation. Narrative theory- Tzvetan Todorov- A ll narratives follow a three part structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored. Genre theory- Steve Neale- G enres all contain instances of repetition and difference, difference is essential to the to the economy of the genre . Neale states that the film and it's genre is defined by two things: How much is conforms to its genre's individual conventions and stereotypes. Structuralism- Claude Levi - Strauss- H uman culture, being the set of learned behaviours and ideas that characterise a society, is just an expression of the underlying structures of the human mind. Theories of representation- Stuart Hall- representation is the production of the meaning of the conce
Allegory- A story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one. (A metaphor that makes a broader comment on society.) Zeitgeist- The defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time. (The "spirit of the time") Using the concepts of allegory, media productions can encode a range of ideological perspectives that may not be apparent to all audiences. Godzilla- The original film was released in 1954 and was inspired by the events that had happened several years before. The main event that influenced the film was the taking over of the allies lead by the United States. The take over was started by the atomic bombing on Hiroshima and Nagasaki on August 6 and 9, 1945. Invasion of the saucer-men- This film was released in 1957 and it could be said that it has been in spired by the Roswell incident and the rumours surrounding it. I n mid-1947, a U
write a pen portrait for you singer/band/artist/ DJ and include: Name(s): Fielding Shredder Age: 19 Costumes: Props: Mask Style: Psychedelic Place of origin: England