Key Theory 18- Fandom- Henry Jenkins Key Theory 19- E

Key Theory 18- Fandom- Henry Jenkins

Media scholar Henry Jenkins contrasts participatory culture with consumer culture, suggesting that fans “poach” from popular media, appropriating ideas from the text and rereading them in creative ways for their own uses.

Fandom refers to a particularly organised and motivated audience of a certain media producer franchise.

Unlike a generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meaning.

Fans appropriate texts and read them in ways that are not fully intended by the producers (textual poaching) examples of this may manifest in conventions, fan fictions and so on.

Rather than just play a video game or watch a TV show, fans construct their own social and cultural identities through borrowing and utilising mass culture images. for example through online forums like Reddit or 4Chan.

Overall, the theory looks at how fans of a media text may create their own content surrounding the universe in which the text is set. The theory looks at fan behaviours and how they may respond to the text.

Let's play

Fan edit

Subreddit

Cosplay

Forums

Fan-fiction

Comments

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