Online Media (Vlogging)

Vlogging and online video has become one of the biggest and most influential forms of media. Recent research shows 42% of internet users said that they have watched a vlog within the last month.

Asperational
Personal identity
Identification
Unscripted narrative
Authenticity
Direct mode of address
Audience interaction

Fans are very loyal to the vloggers they like to watch

Vloggers portray a side of their life that they think people will be interested in

Vlogs are made to be aspirational

Fans feel that they are able to connect with the vlogger on a personal level even if they have never met them before

Vloggers telling their own stories can help their fans to get through a similar situation

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Mock Exam Questions

Past Paper Questions. https://lr-media.blogspot.com/2018/10/key-assessment-one.html Long Road mock exam January 2018 A-level media studies key assessment 1 Time allowed – 90 minutes Please answer BOTH questions. Component 1A – Media language and representation Media language Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider: • How meaning is created through intertextuality or referential codes • How audiences may respond to and interpret media language • The potential multiple meanings of these adverts [30] This poster, from Kiss Of The Vampire, depicts two vampires, one male and one female, attacking two people while bats fly behind them. In the poster we can see a perfect example of Richard Dyer's theory of stereotypes which states that: Stereotypes are used in media products as a short cut for producers who want to represent

Zoella- Audience (Clay Shirky- End Of An Audience)

Zoella- Audience Zoella's target audience: Gender: Female Age: 7-13 Ethnicity: White, English Social-economic status: Middle class Zoella does not have a mass audience as she targets a niche audience, a specific group of people. Emotive content- the show appeals to its female audience through narratives that engage with subject matter emotionally. Zoella continuously tells us how she 'feels' about the problems she faces. Zoella foregrounds stereotypical female based activities in her presentation: fashion, make-up, relationships. Costume stereotypically feminine- feminine colour palette deployed in mise-en-scene use of pets and pet orientated references (stereotypical little dog). Presenter constructs a version of ideal beauty- highly stylised, lot of make-up, attention pain to outfits. Intimate confessional tone- creates a female character. A quiet/ passive presentation style that fits with the target audience's expectations and female pres

Representation In Attitude

How far are the representations constructed in the set texts of Zoella and Attitude stereotypical? -Underline key terms -Define key terms Stereotypes- A construction of ideas surrounding a person or a group that has been widely accepted by society. these are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions is implemented. This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience- intellectually and globally. LGBTQ+ stereotypes The representation of the LGBT community is often narrow and stereotypical Gay men are often represented as camp, effeminate, theatrical or flamboyant, functioning as visible Markers of differences in relation to heter

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