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To what extent does attitude targets multiple audiences? Audience targeting refers to how a producer addresses a particular audience. Every media product will have a target audience, and these should be as specific as possible. There are two explicit reasons why producers must target a specific audience rather than anyone and everyone: To allow the target audience to identify with, and to engage with the media product. This means that he will hopefully keep buying it, and To sell advertising space to advertisers who will be able to target this audience It is often said that media products are not in the business of selling a  product,  they are instead in the business of  selling audiences.  If a media producer can say to an advertiser "Attitude online's audience are gay men, working-class, aged 25 - 50, aspirational, interested in holidays, fashion and the theatre, and with a larger expendable income than average", then advertisers can use  targeted adverts  wi

How have new digital technologies effected how the online media industry is regulated ?  Catch up and downloadable shows and films No need for proof of age when signing up for things Shows and films can be watched anywhere at any time Regulation is widely ineffective and are near impossible to enforce Plan: Introduction. Accessibility has increased in recent years, making download sites and social media more popular.    There is no need for users to provide proof of age when signing up for sites.  Platforms such as youtube are self-regulated by the content creator rather than a governing body. (Content is regulated by a financial incentive)  Creators who are paid to advertise products do not have to tell their audience that they are being paid to sell the product, misleading the audience. (Zoella- Blurring of advertising and reality)  Increase in power of companies makes it hard to hold them accountable More convergent digital technologies More globalised inter

How far are the representations constructed in the set texts of Zoella and Attitude stereotypical? -Underline key terms -Define key terms Stereotypes- A construction of ideas surrounding a person or a group that has been widely accepted by society. these are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions is implemented.  This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience- intellectually and globally.  LGBTQ+ stereotypes The representation of the LGBT community is often narrow and stereotypical Gay men are often represented as camp, effeminate, theatrical or flamboyant, functioning as visible Markers of differences in relation to heter

In what ways does this product use media language to encode the ideology of the producer? Websites can be deconstructed like any other media product They are encoded with meaning through their use of signs and signifiers (Barthes) Media language refers to the technical codes (colour, iconography, mise-en-scene...) and language codes (mode of address and language style)  The basic principles of print media (magazine and newspapers) apply in that the fundamental audience appeal is constructed from layout and design with the key fact that websites have their own conventions.  Semiotics is the study of signs and symbols. every aspect of media product is a sign. whether it's a shot type, camera angle, graphic, font, sound effect or any other part of media language. Semiotics is pointing out what different parts of a media product means.  Hermeneutic: A  Hermeneutic Code  is something that is unexplained and which creates an unanswered question, often appearing

Social media influencers are able to manipulate their audiences with the products that they promote. This can be harmful if the influencer chooses to promote products such as alcohol, drugs or gambling.   The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances.   The regulation of online media can be linked to Livingstone and Lunt's theory.  the needs of a citizen are in conflict with the needs of the consumer, because protection can limit freedom. They noticed that regulating media to protect citizens from harmful content can limit freedom of expression. History Attitude was founded in 1994 an is the UK's best selling magazine It is owned by stream publishing limited  It is sold world wide as a physical magazine and as a digi

Algorithms- An algorithm can be defined as a set of rules or calculations used to solve problems and deliver results. Algorithms are used in social media to deliver to the content user. News feed uses algorithms to determine the content to show you based on interested, activity and interactions on the platform.  Instagram algorithm- Interest Recency Relationship Frequency Following Usage The audience no longer exists. all that remains is a hyperreality construction forged by algorithms. Zoella is no longer targeting an audience, but is using theoretical machine fabricated audience. we are living in a particularly boring and utterly incomprehensible science fiction novel.  David Hesmondhalgh- Cultural industries and online media  The domination of online media by a limited number of tech giants, google/ facebook/ youtube has arguably hijacked the web's capacity for audience activism, and the process, has arguably asserted a more passive viewing experience.  

Zoella- Audience Zoella's target audience: Gender: Female Age: 7-13 Ethnicity: White, English Social-economic status: Middle class Zoella does not have a mass audience as she targets a niche audience, a specific group of people.  Emotive content- the show appeals to its female audience through narratives that engage with subject matter emotionally. Zoella continuously tells us how she 'feels' about the problems she faces. Zoella foregrounds stereotypical female based activities in her presentation: fashion, make-up, relationships. Costume stereotypically feminine- feminine colour palette deployed in mise-en-scene use of pets and pet orientated references (stereotypical little dog). Presenter constructs a version of ideal beauty- highly stylised, lot of make-up, attention pain to outfits. Intimate confessional tone- creates a female character. A quiet/ passive presentation style that fits with the target audience's expectations and female pres

What sort of representations of masculinity and femininity are suggested by  this video ? Think carefully about: Zoe is shown to be doing what is thought to be traditional "woman tasks" such as baking and decorating her house for the different seasons. Alfie on the other hand talks about going to the gym and doesn't seem to understand why Zoe has decorated their house for autumn.  The way that Zoella reinforces conventional beauty ideals through makeup, hair and costume decisions Zoe wears a lot of make up in her videos and she talks about the release of her new make up kit for christmas. as well as this, Zoe also wears clothing that looks expensive.  The performance style of Zoella and the impact of this in terms of the gender representation constructed Zoe portrays herself as someone who is very feminine. This style of performance conforms to stereotypes of women being girly and liking feminine things such as make up and clothes.  Representa