Industry, Audience and Zoella

Algorithms- An algorithm can be defined as a set of rules or calculations used to solve problems and deliver results. Algorithms are used in social media to deliver to the content user. News feed uses algorithms to determine the content to show you based on interested, activity and interactions on the platform.

Instagram algorithm-

Interest
Recency
Relationship
Frequency
Following
Usage

The audience no longer exists. all that remains is a hyperreality construction forged by algorithms. Zoella is no longer targeting an audience, but is using theoretical machine fabricated audience. we are living in a particularly boring and utterly incomprehensible science fiction novel.

David Hesmondhalgh- Cultural industries and online media

The domination of online media by a limited number of tech giants, google/ facebook/ youtube has arguably hijacked the web's capacity for audience activism, and the process, has arguably asserted a more passive viewing experience.

YouTube may have started as a peer to peer service that encourage audience activity, but the monetising of upload content has led to the need for youtube to ensure that uploads are appropriate to the brands advertised. YouTube's so called "adpocalypes", the demonetising of controversial content using algorithms, was driven by the need to retain major brands as advertisements.

this adpoccalypse has led, arguably, to widespread censorship by vloggers who are keen to keep their uploads public. interestingly, Youtube's content is now dominated by large scale media producers like Alfie and Zoella.

key theory 13- regulation- Sonya Livingston and peter hunting.

the incredible power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media have places traditional approaches to media regulation at risk.

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Mock Exam Questions

Past Paper Questions. https://lr-media.blogspot.com/2018/10/key-assessment-one.html Long Road mock exam January 2018 A-level media studies key assessment 1 Time allowed – 90 minutes Please answer BOTH questions. Component 1A – Media language and representation Media language Making reference to the Kiss of the Vampire poster and the Tide advert, explore the ways in which media language incorporates viewpoints and ideologies. You must consider: • How meaning is created through intertextuality or referential codes • How audiences may respond to and interpret media language • The potential multiple meanings of these adverts [30] This poster, from Kiss Of The Vampire, depicts two vampires, one male and one female, attacking two people while bats fly behind them. In the poster we can see a perfect example of Richard Dyer's theory of stereotypes which states that: Stereotypes are used in media products as a short cut for producers who want to represent

Zoella- Audience (Clay Shirky- End Of An Audience)

Zoella- Audience Zoella's target audience: Gender: Female Age: 7-13 Ethnicity: White, English Social-economic status: Middle class Zoella does not have a mass audience as she targets a niche audience, a specific group of people. Emotive content- the show appeals to its female audience through narratives that engage with subject matter emotionally. Zoella continuously tells us how she 'feels' about the problems she faces. Zoella foregrounds stereotypical female based activities in her presentation: fashion, make-up, relationships. Costume stereotypically feminine- feminine colour palette deployed in mise-en-scene use of pets and pet orientated references (stereotypical little dog). Presenter constructs a version of ideal beauty- highly stylised, lot of make-up, attention pain to outfits. Intimate confessional tone- creates a female character. A quiet/ passive presentation style that fits with the target audience's expectations and female pres

Representation In Attitude

How far are the representations constructed in the set texts of Zoella and Attitude stereotypical? -Underline key terms -Define key terms Stereotypes- A construction of ideas surrounding a person or a group that has been widely accepted by society. these are created when knowledge is lacking or unattainable and the substitution of thoughts and opinions is implemented. This often leads to misjudgement and unfair discrimination towards certain groups. (Stuart Hall) In media products, they have the potential to impact the mindset of audiences, often sustaining perpetuating and creating stereotypes. Media products portray the unspoken norms of an ideology. Such products appeal to the widest audience- intellectually and globally. LGBTQ+ stereotypes The representation of the LGBT community is often narrow and stereotypical Gay men are often represented as camp, effeminate, theatrical or flamboyant, functioning as visible Markers of differences in relation to heter

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