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Online Media- Component 2- Section C

Social media influencers are able to manipulate their audiences with the products that they promote. This can be harmful if the influencer chooses to promote products such as alcohol, drugs or gambling.  

 The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. 

 The regulation of online media can be linked to Livingstone and Lunt's theory. 
the needs of a citizen are in conflict with the needs of the consumer, because protection can limit freedom. They noticed that regulating media to protect citizens from harmful content can limit freedom of expression.

History

  • Attitude was founded in 1994 an is the UK's best selling magazine
  • It is owned by stream publishing limited 
  • It is sold world wide as a physical magazine and as a digital download 
  • It is renowned for it's high profile celebrities and events such as the prime minister and prince William
  • In it's first 20 years attitude has featured A-lost celebrity exclusives that no other gay magazine can match

Context

  • Attitude is also respected for its 20 years of topical reporting and social campaigning 
  • The brand includes serious features on a range of subjects including, male rape and body image issues
  • The website includes breaking news, entertainment, the best in style and lifestyle. 
  • Attitude is located in London but covers stories from all over the UK

In what way does this product use media language to encode the ideology of the producer?

Ideology of attitude

Quick user engagement
 
Users are able to find a wide range of topic on the home page so there is something for everyone to enjoy. 

Active narrative voice


Emotive lexis 
Words such as attacking have been used in order to get a reaction from the viewer so that the article gets more traffic. 

Gossip style content
Gossip related articles that are related to celebrities have been used on the site. This fits the stereotypes of gay people liking drama and gossip. 

Emphasis on celebrities
Articles that focus on celebrities such as Vladimir Putin and Joe Lycett are there to promote gossip and helps to make the magazine more popular if they focus on people who are part of the LGBT community. 

Informal mode of dress


Sexualisation of the male body























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