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The Representation Of Black people In The Media.  (Hyperreality) https://www.youtube.com/watch?v=QryoOF5jEbc Who is being represented? The women who have bene represented in this music video are mostly African-American women with curvey bodies. How are they being represented The women have been represented as sexual objects because the music video tends to focus on the dancers bum rather than their face. Who is the target audience (age, gender, class)? The target audience for this music video is going to be mainly young teenage girls. this is because they spend a lot of time on sites such as YouTube watching music videos such as this one. What is the impact of the target audience?  The impact of this is on the young girls is that they believe that they need to look like the girls in this music video in terms of bdy type as well as the way they act. This means that the teenage girls will feel that they need to dress explicitly and have their bodies sexualised. The video

Beyonce Formation. Representation is the use of signs that stand in for and take the place of something else. It is through representation that people organize the world and reality through the act of naming its elements. Signs are arranged in order to form semantic constructions and express relations. Artist:  Beyoncé Album:  Lemonade Released:  2016 Genre:  Bounce music Nominations:  Grammy Award for Song of the Year Awards:  Grammy Award for Best Music Video In what ways are the themes in conflict (binary opposites) encoded in this video? The first shot we see in the music video is Beyonce standing on top of a police car to show her rebellion against the police's treatment of black people. As well as this, we see the effects of Hurricane Katrina in New Orleans in 2005. The storm killed hundreds and left thousands homeless and without food or clean water for days. This is Beyone's way of showing that it was one of the biggest fail

The Representation Of Women In The Riptide Music Video. Sexualisation-  T o make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women. Sexualization is linked to sexual objectification. Objectification-  H e act of treating a person, or sometimes an animal, as an object or a thing. It is part of vulnerable, the act of disavowing the humanity of others. Dehumanisation-  T he practice of gaining sexual pleasure from watching others when they are naked or engaged in sexual activity.   Male gaze-  T he perspective of a notionally typical heterosexual man considered as embodied in the audience or intended audience for films and other visual media, dehumanisation by a tendency to objectify or characterised women. Scopophilia-  S exual pleasure derived chiefly from watching others when they are naked or engaged in sexual activity. Representation is a powerful tool used by producers to encode meaning. Discuss the re

Is Riptide A Conventional Music Video? Who is Vance Joy? James Gabriel Keogh, better known by his stage name Vance Joy, is an Australian singer and songwriter. He signed a five-album deal with Atlantic Records in 2013. He released his debut EP God Loves You When You're Dancing in March 2013. His song "Riptide" was voted number 1 on the 2013 Triple J Hottest 100. What genre of music is Riptide?  Indie pop/ indie folk/ alternative How successful has the he been? Gross Worth of singer Vance Joy is  $30 Million . As a singer, he earned the sum in a very short period. Who was the director of video? Dimitri Basil How many views does Riptide have on Youtube?  295,129,076 views 1.6 million likes 1.6 million likes 50k dislikes 1.6 million likes 50k dislikes The woman looks scared She's being dragged into the darkness Appears to need saving Light focused on her face

Process Convergence Process Convergence- The coming together of two previously different media industries. Where the interconnectedness of media products leads to a result of more of the sum of it's parts. (E.G. merchandise tie-ins, TV shows) The benefit of this synergistic convergence between music and film is that two distinct audiences can be simultaneously targeted, making more money for the production company. Binary opposites-   Binary opposition  is the system by which language and thought, two theoretical  opposites  are strictly defined and set off against one another. According to  Ferdinand de Saussure , the binary opposition is the means by which the units of language have value or meaning; each unit is defined in reciprocal determination with another term, as in binary code. It is not a contradictory relation but a structural, complementary one.  Saussure demonstrated that a sign's meaning is derived from its context (syntagmatic dimension) and th

Music Videos A  music video  is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern  music videos  are primarily made and used as a marketing device intended to promote the sale of  music  recordings. Media Languge- Key Terms: Modes Language Polysemy Meaning conventions Intertextuality Audience responce Ideologies Theories: Barthes Levi-Strauss Representation- Key Terms Construction Processes Stereotypes Social and cultural context Audience responce Ideologies Theories Hall Gauntlet Van Zoonen  Hooks  Gilroy After watching the music video vanity angel by REBECCA I was able to see that there were a lot of cuts made in the video in order to make it more fast paced and up beat. The way that the video has been cut matches the beat of the music to make the video more interesting for the audience. As well as all the cuts they have used tons of bright, bold colours and show up-cl

When researching both Woman magazine and Adbuters, I found that they are both at very different ends of the spectrum in terms of the content in the products. While Woman magazine is very stereotypical and uses lots of advertising, Adbusters has been more unconventional and not included any advertising unless it is culture jamming.  The first thing I noticed when looking at these magazines was that Adbusters were a harshly left-wing magazine and produced very anti-capitalist articles throughout their product. one way in which they have proven their hatred towards capitalism is the "buy nothing day" movement. the movement was started in Canada in September of 1992 and has grown ever since. The day was made to stop people buying things for just one day as a way for society to examine the issue of overconsumption. the movement is currently thought to have 1 million participants across 65 countries and is quickly growing in popularity. The magazine's way of thinking i

Ideologies And Viewpoints Of woman Magazine And Adbusters. Viewpoints of Adbusters: Anti-capitalist  Controversial Challenging  Anti-mainstream/unconventional   Influential Left wing political ideologies Activists  Examples of the viewpoints: The "Buy nothing day" movement  The "Save the planet, kill yourself" article Culture jamming style advertising A lack of advertising in their magazines The Occupy Wall Street protest movement Making fun of Donald Trump who is a right wing politician Writing articles about pollution and global warming Viewpoints of Woman Magazine:   Stereotypical  Mainstream Relatable  Asperational  Conforming  Traditional Narrow definitions of femininity sexualising women's bodies in order to please men Examples of the viewpoints: Articles suggests that women should be in the kitchen and looking after the children Using stereotypical interests of women to include in their magazine  The model on th

The definition of being transgender is " denoting or relating to a person whose sense of personal identity and gender does not correspond with their birth sex." Which, simply put, means a person can be born as a man while wanting to be a woman, and a person can be born a woman while wanting to be a man.  Now that you have been given this quiet simple piece of information, I feel that this acticle was needed to shed light on the lives of trans people and the struggles  they go through.   Since Donald Trump's election, his administration has been trying to define transgender people out of existence. The US government is seeking to deny trans people of their most basic rights in an attempt to reduce their remove their recognition. Last month, the New York Times quoted the US government as saying "gender is determined by the genitals that a person is born with". Before everyone goes on a Trump fuelled hate rant, just across the Atlantic ocean, our prolific