chelseagibsonmedia

Vlogging and online video has become one of the biggest and most influential forms of media. Recent research shows 42% of internet users said that they have watched a vlog within the last month. Asperational  Personal identity Identification Unscripted narrative Authenticity Direct mode of address Audience interaction  Fans are very loyal to the vloggers they like to watch  Vloggers portray a side of their life that they think people will be interested in Vlogs are made to be aspirational  Fans feel that they are able to connect with the vlogger on a personal level even if they have never met them before  Vloggers telling their own stories can help their fans to get through a similar situation 

How can different audiences interpret this product in different types of ways? Introduction- Cult audience- Niche audience- Specialised audience- Conclusion-  Assassin's Creed 3: Liberation has been created for several different audiences such as a cult audience, a devoted group of fans who are loyal to the game and buy the different variations of the games. The game also appeals to a niche audience, a group of people who have specific wants, needs and interests when playing video games. The third and final audience that Assassins Creed 3: Liberation appeals to is a specialised audience, a non-mass collection of people in a particular social group (for example, young female players).    The cult audience of the game includes loyal fans of the game who have played every variation of Assassins Creed. The fans will interpret this game in a more bias way than a niche or specialised audience. The cult audience will have high expectations of the game and expect to se

Key Theory 18- Fandom- Henry Jenkins   Media scholar  Henry Jenkins  contrasts participatory culture with consumer culture, suggesting that fans “poach” from popular media, appropriating ideas from the text and rereading them in creative ways for their own uses. Fandom refers to a particularly organised and motivated audience of a certain media producer franchise.  Unlike a generic audience or the classic spectator, fans are active participants in the construction and circulation of textual meaning. Fans appropriate texts and read them in ways that are not fully intended by the producers (textual poaching) examples of this may manifest in conventions, fan fictions and so on. Rather than just play a video game or watch a TV show, fans construct their own social and cultural identities through borrowing and utilising mass culture images. for example through online forums like Reddit or 4Chan.     Overall, the  theory  looks at how fans of a media text may create

The  Hypodermic needle theory  is a linear communication  theory  that suggests that media messages are injected directly into the brains of passive audiences. In Nazi Germany in the 1930's and during World War 2 films were used to 'inject' propaganda ideas promoting the Nazi cause to the German audience. To what extent does Assassins Creed III: Liberation present a threat to the audience both targeted and secondary?  The target audience will be used to the violent images seen in the game because they are usually loyal fans to the brand and will have played similar games before. where as the secondary audience might not be as used to the violence because they have not played games similar to this before. The Bobo Doll Experiment The doll that was used in the experiment was intended to be hit and bounce back up again which could suggest that the toy is supposed to be hit and kicked by the children and they were simply being playful rather than violent. Posters