chelseagibsonmedia

Analysing Stereotypes In Advertising. https://www.youtube.com/watch?v=GDzMxlw2Fgo A Super Bowl commercial from 2017 for Mr Clean. The advert has given the audience two different perceptions of men. The first man in the advert is represented as a God like character, who the women love because he helps out with the household jobs. This has been used to show how amazing women will think you are if you use the Mr Clean product. The second representation of the men in this advert is the shown towards the end of this advert when the original man turns into an average looking man. this creates the idea that the average man can also be seen as God like if they buy the Mr Clean product. The sound track behind this advert suggests that the audience will be seduced by the product and how clean it can make their house. The advertisement appeals to female viewers because they are attracted to the good looking man at the beginning of the advert. Men however will be enticed to buy this product

Richard Dyer- The Role Of Stereotypes. Stereotypes: A commonly held belief about a certain groups or person. An ordering process. A short cut. (for the producers)  A reference point. (for the audience) An expression of dominant societal values. Camera work: framing, shot, types, angle, position, movement.  Editing: pace, types of edit, continuity, montage, structure, narrative. Sound: music, dialogue, voice over. Mise-en-scene: colour, lighting, location, costume/dress, hair, make-up.  Ancor Spreadable Advert. What groups are represented in this advert? in this advert both elderly and young people are portrayed. The advert shows a young girl, a teenage boy and their grandma.  What assumptions are made about these groups of people? The assumptions made in this advert shows that the older generation are not up to date with technology because she says "thank you science" when referring to the butter. This shows that she is unaware of th

Key Words In Media. Ideology: The beliefs and values of a media text. Dominant ideology: A set of ideas and culture that is most commonly or widely accepted in a society. A dominant ideology can change over time. Hermeneutic codes: (Enigma) something within a media product which creates mystery or suspense. Proairetic code: (Action code) something within a media product will happen. Symbolic code: something within a media product that creates a deeper meaning for the audience. Rule Of Thirds:  The rule of thirds is a "rule of thumb" or guideline which applies to the process of composing visual images such as designs, films, paintings, and photographs. Headings and Subheadings:   A heading is the title of a piece of written work. A subheading is a title of a subdivision of a written piece. Repeat: A repeating pattern which has been used to constantly to remind the audience of a certain idea. Genre-  A type of media product governed by implicit rules that ar

Key theory 6- Stuart Hall- Theories of representation. Representation:  The ways in which a media product constructs the world and aspects in it including social groups, individuals, issues and events. Repeat: A repeating pattern which has been used to constantly to remind the audience of a certain idea. Remix:  A  remix  is a piece of  media  which has been altered from its original state by adding, removing, and/or changing pieces of the item. Lindor chocolate. In what ways is Lindor brand chocolate represented in this advert? The chocolate is represented in a way that makes it seem like a high end brand. they do this by using language such as "luscious." and "irresistible." the advert uses red and gold to represent a feeling of luxury. this is because red is a colour linked to passion and love while gold gives a sense of wealth and an upper class life style. In what way to technical elements construct this representation? The advert uses

Key theory 4- Claude Levi-Strauss- Structuralism. Binary opposition- Where two concepts, messages or values are presented in direct opposition with one another. Levi-Strauss suggested our perception f the world is based off of binary opposites. Binary opposition are an element of narrative, as they can quickly tell a story and establish character archetypes.  Analysing a fashion advert. This advert, for Gucci, has used models playing and having fun in a field to promote their latest clothing line. This is a tactic used by the producer of the advert to show the audience that they can also have fun if they purchase Gucci's clothes. The advertisement has also been given a vintage feel because of the darker shadows and faded colour. The producer has done this to create an atmosphere for the vintage style of clothes.  This is called symbolic code, when a feature of the advert has a deeper meaning, and although this is a modern advert, the vinta

Quiz. 1) What is meant by lexis? The term lexis refers to the language used with in an advertisement.  2) Define textual analysis.  The way that the use of language in a text creates meaning. 3) What is hermeneutic code? the code which is used to create mystery. 4) What is another term for formal font type? Serif 5) W hat are the three S's of semiotics? sign, signifies and signifiers 6) W hat is the purpose of rule of thirds? Is it used in photographs and adverts in order to separate the image or text, drawing the viewers attention to certain parts of the advert, in order to help them focus. 7) W hat is a proairectic code? A way of suggesting something is going to happen. 8) What is a Z-line? The Z-line is used in adverts in order to get the viewer to read the whole advert, or focus on key information. This is used because people naturally read from the left to right.  9) Symbolic code. The way that things have a deeper meaning.

A WOMAN'S ROLE IN THE 1950'S AND 60'S. The role of the average 1950’s woman was very different to what we see today. Back in the 1950’s and 60’s, it was unusual to see a woman working once married. This is because society expected them to become housewives, taking care of all the cooking and cleaning in the house, whilst looking after her children and remaining flawlessly beautiful. During the Second World War, while the men were away fighting for their country, the women were forced, by the government, to take over their husbands jobs. However, in the mid to late 1940’s, the men were returning from battle and taking their jobs back. This meant that women had once again returned to their roles as housewives. Less than a decade after the end of the Second World War, the men were regarded as the head of the household once again. This meant that as well as working they were in charge of all important matters, for example, mortgages and bank accounts. T

Print Advert 1: The creator of this advert has used a lower angle shot to make the model appear to be taller. This appeals to the viewer because she looks powerful and strong. The lighting in this image is warm and soft, evoking the feeling of calmness and safety for the viewer. The colours of this advert have been strategically selected to compliment each other in order to be ascetically pleasing to the audience. The photograph has been edited in a way that makes the woman's hair seem to glow, this has been done to sell an image of beauty that goes along with purchasing the bag. The idea of beauty that is being used to sell this product is also shown in the clothes that the model is wearing. The short black dress is revealing and follows a stereotype for women beauty. the way that the model is clutching the bag suggests that it is precious to her. this is supported by the way she is gazing into the camera. The setting has been selected for it's lack of colour. This is to